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How to Grab the Attention of Job Seekers

  • Job postings play a pivotal role in the entire recruitment process. A perfectly crafted job posting exhorts job seekers to take action and not just take notice. The goal of a recruiter is to get the right fit for job positions. The jobs need to reach out to not just the active job seekers but also the passive ones, strengthen the company’s image as a worthy employer to work with, and get job candidates to respond positively.

    Here are some tips that that have proven to be effective while creating job postings:

    Speak like a pro who knows the position in and out

    Grab the jobseeker's attention

    Mostly job seekers complain that the person who wrote the job posting does not actually know much about the position. Most job seekers expect that the one who is writing the job posting is the one who is recruiting them. If anyone of them does not understand the needs of the job seeker, that position will be hard to fill in.

    Rack up some attractive points about the company culture

    Strong job postings are sure to give a job candidate a hint of the company culture and also vividly describe what it's like to work there. By being brief, recruiters seldom dilute the overall impact of the USP that makes their company special. Along with skills that are required, job seekers would like to know about the company culture and if it fits according to their comfort level.

    Think from the candidate’s perspective

    The most common problem with many job postings is that most ignore the candidate’s perspective and tend to over-emphasize the company’s perspective. The best candidates will always have options, and if you want to convince them, you have to show the rosy picture of their presence in the company and how it will benefit them. Most career-oriented job seekers are always on the lookout for a better job, a better pay scale and a better position, but do not care about every opportunity that comes their way. Company-centric job descriptions are visited only by unemployed job seekers who do not care where they apply.

    Employees do not expect the recruiters and the HR personnel to know everything about their job position and the relevant skills that they should possess. But they expect job postings from them which are sensible and well-crafted with basic knowledge. Recruiters should try to check if their postings resonate with the right audience too.